DESCRIPTION

PROMPERÚ arrives at IMEX America to sell Peru as a destination for meetings and incentives — competing for attention against every tourism board on the floor. A logo on a wall does not do that. An experience does.

We built a pavilion organized as a journey through the country. Large-format lightboxes carry visitors from the Ballestas Islands to Arequipa’s historic center to an Amazon lodge in Loreto, each framed like a gallery piece rather than a banner. Inside, hospitality zones host buyer meetings between gastronomy vignettes — Pisco, Peruvian coffee — and craft details such as hand-strung pompoms and folk-art murals that give the space texture no printed graphic could.

The layout also had to work as a host structure: partner brands and regional operators occupy their own defined bays under the PROMPERÚ identity, so the pavilion reads as one country rather than a row of separate exhibitors.